The different types of OOH advertising can be tailored to fit your unique needs. For instance, large-format static billboards are unmissable and your ad is always there. Digital billboard ads require no installation so your campaign can be launched immediately.
Of the various options for OOH advertising, the most popular include:
These are proven strategies for an effective ad creative.
Not only are vibrant colors more eye-catching, but they’re also easier to read. Prioritize high-contrast colors on your billboard. When in doubt, white text on a black background or black text on a white background is always a sure bet. Pastels and light shades will be harder to see and virtually impossible when the sun hits. Just be careful not to use too many colors so that your ad doesn’t become overwhelming.
Most billboards don’t have a very long view time. Not to mention, most people’s eyes glaze over when presented with a block of text anyway. With this in mind, you need to convey your message concisely and powerfully. A snappy phrase or call to action is likely to be remembered.
Like with your message, simple is better when it comes to fonts on a billboard. And you don’t need to be an expert in typography to know that fonts affect how we understand what we’re reading. A serif font feels formal while sans serif feels more casual. A square font feels robotic while a rounded font feels cordial. Avoid cursive whenever possible since it can be difficult to read on a billboard.
When in doubt, seek out help from a graphic designer. We can connect you with some of the best in the business to help ensure that your outdoor ad is as successful as it can be.